While Peach is a top flavor of vodka, it has room to expand in the hard seltzer space. Lime currently ranks as the third most popular hard seltzer flavor. High Noon Hard Seltzer is available in Black Cherry, Grapefruit, Pineapple and Watermelon, as well as Lime and Peach, which were new flavors for summer 2020. Each can contains 100 calories and no sugar or gluten. The ready-to-drink (RTD) canned cocktails are made with real vodka and real fruit. Part of the reason for its success is due to an early partnership with the Barstool Sports media empire, which promotes High Noon across its platforms.Īccording to the press release announcing the partnership, Barstool is “one of the largest and most prominent sports media companies in the US,” giving High Noon access to over 66 million monthly unique users. Gallo’s High Noon Hard Seltzer is the number one selling spirits based hard seltzer in the US. CNN Sans ™ & © 2016 Cable News Network.E. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account He said that refrigerated shelf space that has been “traditionally reserved” for beer at stores will be taken over by High Noon and similar products because “consumer demand has really opened up that space” for alternatives. West expects the canned cocktail trend to continue to grow, notably at the expense of beer. Sales of High Noon rose nearly 100% last year, making it the top-selling spirit-based canned cocktail, according to data from IRI, a Chicago-based market research firm Meanwhile, Truly and Bud Light Seltzer sales each dropped roughly 20%. So far, sales of High Noon’s seltzers are growing faster compared to malt-based seltzers such as Bud Light Seltzer. “Consumers were gravitating toward these products that had functional attributes, such as being under 100 calories with zero carbs and zero sugar,” West said. Gallo jumped on the canned cocktail craze in 2019 with High Noon, a vodka base mixed with several types juice including lime, lemon and mango. In the early 2000s, Gallo expanded its spirits lineup to include New Amsterdam vodka and it currently sells a variety of alcohols, including tequila and scotch whiskey. Its first spirit was brandy, a no-brainer for a winery, which it began selling in the 1970s. Gallo Winery, an 89-year-old company that makes well-known wines such as Barefoot, Carlo Rossi and Manischewitz kosher wine. He described the taste as a “fairly light delivery” without the punchy bite of a typical tequila drink. However, West said that his brand has the first seltzer that simply mixes tequila with juice without added sugar. Canned margaritas are popular with other brands, such as Cutwater Spirits and Cazadores Tequila. “Ranch Water,” a combination of tequila, lime juice and Topo Chico, has proven successful for Molson Coors’ Topo Chico-branded seltzer lineup. Or course, High Noon Tequila Seltzer isn’t the first tequila-based premixed cocktail. Sales of the former shot up nearly 36% and the latter rose 17%.Īdding tequila to High Noon’s portfolio could help expand the company’s base because a “tequila consumer is often not a vodka consumer so we felt there was an undeserved market for people who would want a real spirit and real juice tequila-based product,” West said. The numbers back that up: Premixed cocktails and tequila were the two fastest growing categories by revenue in 2022, according to a recent report from Distilled Spirits Council of the United States. “With the fast-growing rise of tequila, it seemed like a natural fit for High Noon considering we pioneered putting real spirits in to seltzer, so tequila was a natural extension of that,” he told CNN. High Noon Tequila Seltzer hits shelves on Wednesday.
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